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Ad Prioritization

Unlocking SEM Efficiency with Ad Armor: The Game-Changing Tool for Ad Prioritization

The SEM Managers Guide to Brand Bidding

5 Metrics Every Agency Needs For Client Pitches

Brand Protection

The Case Against Performance Max in Paid Search: The Limitations That Make Control Crucial for Recognizable Brands

PPC Brand Protection Crash Course

Industry Expertise

Affiliate Compliance

How to Tell If Affiliates are Brand Bidding, and Whether They’re Doing It On Purpose

Industry Expertise

Affiliate Agreements – PPC Restrictions You Need to Include

Optimizing SEM

The Case Against Performance Max in Paid Search: The Limitations That Make Control Crucial for Recognizable Brands

Unlocking SEM Efficiency with Ad Armor: The Game-Changing Tool for Ad Prioritization

Find Hidden Trademark Violations in SEM Remarketing

Case Studies

Europcar Reduces PPC Costs On Brand Keywords By 48%

Brand Protection Case Study: Avery Reduces Brand CPC By 64%

How to Use The Search Monitor in Higher-Education Advertising

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