Industry Expertise

Retail Expertise

Retail advertisers need powerful geo-targeting to stay ahead of competitors.

• Monitored Media: SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop
• Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list
• Customized Keywords: Use your own list or our Lighthouse Logo library containing 1,200+ verticals.
• Geo-Targeting: Configure the country, region, and/or city, worldwide, across 9+ search engines. See list
• Frequent Monitoring: Hourly crawling & real-time report updates available via web, API, or email.
• Report Granularity: Data segmented by verticals, unlimited competitors, keywords, or view data in raw form.

SEM Compliance Monitoring for Retail

Monitor Resellers and Competitors’ paid search ads and landing pages:

• Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text. Learn about trademark monitoring.
• Rank Rules on Paid Search: Enforce co-operative rank bidding rules with affiliates and competitors. Learn about Super Affiliate strategies.
• Offer Compliance: Ensure that offers in ad copy text and on landing pages match authorized promotions.

Lighthouse SEM & PLA Intelligence

Lighthouse provides competitive intelligence on Paid, PLA & Organic Search:

• Cross-Channel Reporting: Get SEM & SEO stats in a single report.
• Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
• Rankings: See ranking trends on SEM & SEO listings over time.
• Market Visibility: Evaluate market share & page share trends.
• Ad Copy: View copy, landing pages, duration & impression share.
• SOV: See SOV as promoted via direct-to-consumer and reseller reach for your products.
• Spend & Click Metrics: Get ad spend, CPC, clicks & CTR stats.
• Ad Spend Accuracy. Lighthouse ad spend data is a highly precise predictor of ad spend. Stats are computed using a mixture of real-time monitored data, click predictions from comScore, and search engine computations. Learn about our precision data.
• Benchmarks: See our PPC Benchmark Guide for Retail

Coupon, Offer, & Content Monitoring

Our rules engine analyzes offers and compares the offer language against ‘if-then’ logic rules:

• Paid Search Ad Copy: Ensure correct offer language in paid search ads. Example: Can’t contain ‘free’ and ‘coupon’ together.
• Landing Page Content: Analyze landing pages for offer copy to ensure correct promo language. Can find and alert you if any string of text is found (ex: wrong slogan or product details).
• Special Offer Categories: Auto-tag offers found in paid search ads into categories like free shipping, sales, deals, and free products.
• Customize Rules: Create your own rules with must-have language, negative language, and expiration dates using easy rule statements & ‘if-then’ logic. Example: Must contain ‘APR’ and cash back values but can not say ‘mileage.’
• Publisher Lists: Provide your own list of publishers or allow the crawlers to auto-detect where offers are running.

Display Monitoring

Get the inside track on your competition’s strategies to plan and buy advertising more efficiently.

• Ad Creatives: Get your competitors’ creatives including banner sizes and flash use. Quickly learn what works best.
• Traffic Sources: See which publishers and ad networks your competitors use.
• Vast Reach: Includes 160,000+ publishers, 65+ banner & contextual ad networks, 15+ countries, & 65,000 mobile apps. See List.

Helpful Resources for Retail Marketers

• Guide: PPC Benchmarks Guide for Retail Industry
• Which toy retailer topped the rank vs. frequency chart in SEM?
• Learning from Black Friday’s most popular retail offers
• Comparing market visibility between Walmart and Target
• What PPC offers did retailers run after the holidays?

Travel Expertise

Global coverage and geo-targeting leads to better monitoring in Travel.

• Monitored Media: SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop
• Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list
• Customized Keywords: Use your own list or our Lighthouse Logo library containing 1,200+ verticals.
• Geo-Targeting: Configure the country, region, and/or city, worldwide, across 9+ search engines. See list
• Frequent Monitoring: Hourly crawling & real-time report updates available via web, API, or email.

SEM Compliance Monitoring for Travel

Monitor Affiliates and Competitors’ paid search ads and landing pages:

• Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text. Learn about trademark monitoring.
• Rank Rules on Paid Search: Enforce co-operative rank bidding rules with affiliates and competitors. Learn about Super Affiliate strategies.
• Offer Compliance: Ensure that offers in ad copy text and on landing pages match authorized promotions.

Lighthouse SEM & SEO Monitoring

One platform provides compliance monitoring with competitive intelligence on Paid & Organic Search:

• Cross-Channel Reporting: Get SEM & SEO stats in a single report.
• Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
• Rankings: See ranking trends on SEM & SEO listings over time.
• Market Visibility: Evaluate market share & page share trends.
• Ad Copy: View copy, landing pages, duration & impression share.
• Offers: Identify competitive offers in ad copy & on landing pages segmented by geo-target.
• Spend & Click Metrics: Get ad spend, CPC, clicks & CTR stats.
• Ad Spend Accuracy: Lighthouse Logo ad spend data is a highly precise predictor of ad spend. Stats are computed using a mixture of real-time monitored data, click predictions from comScore, and search engine computations. Learn about our precision data.

Reporting Features for Travel Advertisers

Reporting features include:

• Custom Reports & Charts: Use pre-defined reports or build your own. Use simple filters or build your own ‘if-then’ logic.
• Granular Data: Segment by vertical, groups of keywords, keyword, and competitors, or down to the hour and date of the crawl.
• Geo-targeting: Configure the country, region, and or city. Available worldwide across 9+ search engines. See full list
• Screenshots & Landing Pages: Get date & time-stamped screenshots of every search engine page & landing page.
• Alerts & Scheduling: Create custom alerts and then design and save your own email templates. Email reports to anyone.
• Advertiser Identification: Automatically identify advertisers by type, such as affiliate, partner, or competitor.
• Hot Competitors: Create custom groups to categorize advertisers. Examples include top competitors or resellers.

Helpful Resources for Travel Marketers

• Our Blog: All posts on the Travel vertical
• Google Research Report: The 2013 Traveler
• Press Release: FTC cracking down on deceptive advertising practices of affiliates

Education Expertise

Education advertisers need high-frequency, geo-targeted monitoring

• Monitored Media: SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop
• Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list.
• Customized Keywords: Use your own list or our Lighthouse library containing 1,200+ verticals.
• Geo-Targeting: Configure the country, region, and/or city, worldwide, across 9+ search engines. See list.
• Frequent Monitoring: Hourly crawling & real-time alerts are available via web, API, or email.

Compliance Monitoring

Monitor Resellers and Competitors’ paid search ads and landing pages

• Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text. Learn about trademark monitoring.
• Rank Rules on Paid Search: Enforce co-operative rank bidding rules with resellers and competitors. Learn about Super Affiliate strategies.
• Offer Compliance: Ensure that offers in ad copy text and on landing pages match authorized promotions.

SEM & SEO Monitoring

One platform provides compliance monitoring with competitive intelligence on Paid & Organic Search

• Cross-Channel Reporting: Get SEM & SEO stats in one report.
• Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
• Rankings: See ranking trends on SEM & SEO listings over time.
• Market Visibility: Evaluate market share & page share trends.
• Ad Copy: View copy, landing pages, duration & impression share.
• Offers: Identify competitive offers in ad copy & on landing pages segmented by geo-target.
• Spend & Clicks: Get precision ad spend, CPC, clicks & CTR stats.
• Ad Spend Accuracy: Lighthouse ad spend data is a highly precise predictor of ad spend. Stats are computed using a mixture of real-time monitored data, click predictions from comScore_I, and search engine computations. Learn about our precision data.

Reporting Features

• Custom Reports & Charts: Use pre-defined reports or build your own. Use simple filters or build your own ‘if-then’ logic.
• Granular Data: Segment by vertical, keyword group, keyword, and competitors, or down to hour/date of crawl.
• Geo-targeting: Configure the country, region, and or city. Available worldwide across 9+ search engines. See full list.
• Screenshots & Landing Pages: Get date & time-stamped screenshots of every search engine page & landing page.
• Alerts & Scheduling: Create custom alerts and then design and save your own email templates. Email reports to anyone.
• Advertiser Identification: Automatically identify advertisers by type, such as affiliate, partner, or competitor.
• Hot Competitors: Create custom groups to categorize advertisers. Examples include top competitors or resellers.

Finance & Insurance Expertise

Financial advertisers need customized brand protection & ad intelligence.

• Monitored Media: SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop
• Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list.
• Customized Keywords: Use your own list or our Lighthouse library containing 1,200+ verticals.
• Geo-Targeting: Configure the country, region, and/or city, worldwide, across 9+ search engines. See list.
• Frequent Monitoring: Hourly crawling & real-time alerts are available via web, API, or email.
• Report Granularity: Data segmented by verticals, unlimited competitors, keywords, or view data in raw form.

Compliance Monitoring for Finance

Monitor Affiliates and Competitors’ paid search ads and landing pages

• Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text. Learn about trademark monitoring.
• Rank Rules on Paid Search: Enforce co-operative rank bidding rules with resellers and competitors. Learn about Super Affiliate strategies.
• Offer Compliance: Ensure that offers in ad copy text and on landing pages match authorized promotions.

Lighthouse SEM & SEO Monitoring

One platform provides compliance monitoring with competitive intelligence on Paid & Organic Search

• Cross-Channel Reporting: Get SEM & SEO stats in one report.
• Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
• Rankings: See ranking trends on SEM & SEO listings over time.
• Market Visibility: Evaluate market share & page share trends.
• Ad Copy: View copy, landing pages, duration & impression share.
• Offers: Identify competitive offers in ad copy & on landing pages segmented by geo-target.
• Spend & Clicks: Get precision ad spend, CPC, clicks & CTR stats.
• Ad Spend Accuracy: Lighthouse ad spend data is a highly precise predictor of ad spend. Stats are computed using a mixture of real-time monitored data, click predictions from comScore_I, and search engine computations. Learn about our precision data.

Offer & Content Monitoring

• Paid Search Ad Copy: Ensure correct offer language in paid search ads. Example: Can’t contain ‘free’ and ‘coupon’ together.
• Landing Page Content: Analyze landing pages for offer copy to ensure correct promo language. Can find and alert you if any string of text is found (ex: wrong slogan or product details)
• Special Offer Categories: Auto-tag offers found in paid search ads into categories like free shipping, sales, deals, and free products.
• Customize Rules: Create your own rules with must-have language, negative language, and expiration dates using easy rule statements & ‘if-then’ logic. Example: Must contain ‘APR’ and cash back values but can not say ‘mileage.’
• Publisher Lists: Provide your own list of publishers or allow the crawlers to auto-detect where offers are running.

Helpful Resources for Finance & Insurance Marketers

• Our blog: All posts on the finance & insurance vertical
• Press Release: FTC’s recent crackdown on affiliate marketers
• Credit Card Watch: The Credit Card Act and Fines Levies by the CFPB

How to Monitor Finance & Insurance

• Make sure keyword groups include trademarks, trademarks-plus, and negative keywords
• Use Paid Ad Monitoring tools to detect ad copy violations (against FTC rules)
• Run the Trademark Monitoring Report to detect trademark violations on paid search and local map listings
• Run an Affiliate Monitoring Report to detect reseller issues
  Use Lighthouse Logo to analyze monthly ad spend and compare your budget with that of competitors and similar-sized advertisers
• Perform content monitoring directly on affiliates’ sites, blogs, and landing pages.

Manufacturing Expertise

Global coverage and geo-targeting leads to better monitoring in Manufacturing.

Manufacturers with direct-to-consumer strategies need ad intelligence & brand/MAP protection.

• Monitored Media: SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop
• Frequent Monitoring: Hourly crawling & real-time report updates available via web, API, or email.
• Report Granularity: Data segmented by unlimited competitors, keywords, or in keyword groups.

Compliance Monitoring for Manufacturing

Monitor Resellers and Competitors’ paid search ads and landing pages:

• Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text. Learn about trademark monitoring.
• Rank Rules on Paid Search: Enforce co-operative rank bidding rules with resellers and competitors. Learn about Super Affiliate strategies.
• Offer Compliance. Ensure that offers in ad copy text and on landing pages match authorized promotions.

Map Compliance for Manufacturing

MAP Compliance monitors shopping engines to ensure that retailers adhere to MAP rules for each product.

• Shopping Engines Monitored: Includes Google Shopping, Yahoo Shopping, PLA’s, Shopzilla, Pricegrabber, and others. View List.
• MAP: Detect when resellers advertise prices that are below MAP.
  Unauthorized Resellers. Detect unauthorized resellers.
• Alerts: Get email alerts for MAP and reseller violations.
• How it Works:
  • Manufacturers provide a list of products, authorized prices, and authorized resellers (optional)
  • Shopping engines are monitored and violations are flagged. See Example

Lighthouse SEM & PLA Intelligence

Lighthouse provides competitive intelligence on Paid & Organic Search:

• Cross-Channel Reporting: Get SEM & SEO stats in a single report.
• Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
• Rankings: See ranking trends on SEM & SEO listings over time.
• Market Visibility: Evaluate market share & page share trends.
• Ad Copy: View copy, landing pages, duration & impression share.
• SOV. See SOV as promoted via direct-to-consumer and reseller reach for your products.
• Spend & Click Metrics: Get precision ad spend, CPC, clicks & CTR stats.
• Ad Spend Accuracy: Lighthouse Logo ad spend data is a highly precise predictor of ad spend. Stats are computed using a mixture of real-time monitored data, click predictions from comScore, and search engine computations. Learn about our precision data.

Offer & Content Monitoring

Get the inside track on your competition’s strategies to plan and buy advertising more efficiently.

• Paid Search Ad Copy: Ensure correct offer language in paid search ads. Example: Can’t contain ‘free’ and ‘coupon’ together.
• Landing Page Content: Analyze landing pages for offer copy to ensure correct promo language. Can find and alert you if any string of text is found (ex: wrong slogan or product details)
• Special Offer Categories: Auto-tag offers found in paid search ads into categories like free shipping, sales, deals, and free products.
• Customize Rules: Create your own rules with must-have language, negative language, and expiration dates using easy rule statements & ‘if-then’ logic. Example: Must contain ‘APR’ and cash back values but can not say ‘mileage.’
• Publisher Lists: Provide your own list of publishers or allow the crawlers to auto-detect where offers are running.

Display Monitoring

Get the inside track on your competition’s strategies to plan and buy advertising more efficiently.

• Ad Creatives: Get your competitors’ creatives including banner sizes and flash use. Quickly learn what works best.
• Traffic Sources: See which publishers and ad networks your competitors use.
• Vast Reach: Includes 160,000+ publishers, 65+ banner & contextual ad networks, 15+ countries, & 65,000 mobile apps. See List.

Telecom Expertise

Telecom advertisers need high-frequency, geo-targeted monitoring.

• Monitored Media: SEM, SEO, and Landing Pages on Mobile & Desktop
• Geo-Targeting: Configure the country, region, and/or city, worldwide, across 9+ search engines. See list.
• Frequent Monitoring: Hourly crawling & real-time alerts are available via web, API, or email.
• Report Granularity: Data segmented by unlimited competitors, keywords, or in keyword groups.

SEM Compliance Monitoring for Telecom

SEM COMPLIANCE MONITORING FOR TELECOM

Monitor Resellers and Competitors’ paid search ads and landing pages:

• Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text. Learn about trademark monitoring.
• Rank Rules on Paid Search: Enforce co-operative rank bidding rules with resellers and competitors. Learn about Super Affiliate strategies.
• Offer Compliance: Ensure that offers in ad copy text and on landing pages match authorized promotions.

SEM & SEO Intelligence

One platform provides compliance monitoring with competitive intelligence on Paid & Organic Search:

• Cross-Channel Reporting: Get SEM & SEO stats in a single report.
• Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
• Rankings: See ranking trends on SEM & SEO listings over time.
• Market Visibility: Evaluate market share & page share trends.
• Ad Copy: View copy, landing pages, duration & impression share.
• Offers: Identify competitive offers in ad copy & on landing pages segmented by geo-target.

Reporting Features for Telecom

Reporting features include:

• Custom Reports & Charts: Use pre-defined reports or build your own. Use simple filters or build your own ‘if-then’ logic.
• Granular Data: Segment by vertical, groups of keywords, keyword, and competitors, or down to the hour and date of the crawl.
• Geo-targeting: Configure the country, region, and or city. Available worldwide across 9+ search engines. See full list.
• Screenshots & Landing Pages: Get date & time-stamped screenshots of every search engine page & landing page.
• Alerts & Scheduling: Create custom alerts and then design and save your own email templates. Email reports to anyone.
• Advertiser Identification: Automatically identify advertisers by type, such as affiliate, partner, or competitor.
• Hot Competitors: Create custom groups to categorize advertisers. Examples include top competitors or resellers.

Helpful Resources for Telecom Marketers

• Our Blog: All blog articles on the telecom vertical
• Press Release: FTC cracking down on deceptive advertising claims from affiliates and partners

Automotive Expertise

Global coverage and geo-targeting leads to better monitoring in Automotive.

• Monitored Media: SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop
• Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list
• Customized Keywords: Use your own list or our Lighthouse Logo library containing 1,200+ verticals.
• Geo-Targeting: Configure the country, region, and/or city, worldwide, across 9+ search engines. See list
• Frequent Monitoring: Hourly crawling & real-time report updates available via web, API, or email.

Compliance Monitoring for Automotive

Monitor Resellers and Competitors’ paid search ads and landing pages:

• Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text. Learn about trademark monitoring.
• Rank Rules on Paid Search: Enforce co-operative rank bidding rules with resellers and competitors. Learn about Super Affiliate strategies.
• Offer Compliance: Ensure that offers in ad copy text and on landing pages match authorized promotions.

Automotive SEM & SEO Intelligence

One platform provides compliance monitoring with competitive intelligence on Paid & Organic Search:

• Cross-Channel Reporting: Get SEM & SEO stats in a single report.
• Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
• Rankings: See ranking trends on SEM & SEO listings over time.
• Market Visibility: Evaluate market share & page share trends.
• Ad Copy: View copy, landing pages, duration & impression share.
• Offers: Identify competitive offers in ad copy & on landing pages segmented by geo-target.

Display Monitoring

Get the inside track on your competition’s strategies to plan and buy advertising more efficiently.

• Ad Creatives: Get your competitors’ creatives including banner sizes and flash use. Quickly learn what works best.
• Traffic Sources: See which publishers and ad networks your competitors use.
• Vast Reach: Includes 160,000+ publishers, 65+ banner & contextual ad networks, 15+ countries, & 65,000 mobile apps. See List.

Automotive Advertisers

Reporting features include:

• Custom Reports & Charts: Use pre-defined reports or build your own. Use simple filters or build your own ‘if-then’ logic.
• Granular Data: Segment by vertical, groups of keywords, keyword, and competitors, or down to the hour and date of the crawl.
• Geo-targeting: Configure the country, region, and or city. Available worldwide across 9+ search engines. See full list
• Screenshots & Landing Pages: Get date & time-stamped screenshots of every search engine page & landing page.
• Alerts & Scheduling: Create custom alerts and then design and save your own email templates. Email reports to anyone.
• Advertiser Identification: Automatically identify advertisers by type, such as affiliate, partner, or competitor.
• Hot Competitors: Create custom groups to categorize advertisers. Examples include top competitors or resellers.

Helpful Resources for Automotive Marketers

• Case Study: An analysis of Ford’s advertising
• Our Blog: All posts on the automotive advertising