New Affiliate, Organic, and Reports Features

June 23, 2011

Affiliate Monitor – New Features

• Affiliate Profiles. Every affiliate, yours and your competitors’, now has a profile.  Each profile includes:
  • Aliases: URLs used as display URLs, landing page URLs, & URLs in the redirect string PLUS other associated affiliate ID’s,
  • Merchants:  All associated merchants found in your account,
  • Contacts & Comments:  User generated contacts & comments with optional anonymous sharing,
  • Threat Level:  threat level based on URL hijacking and/or trademark bidding behavior across our entire community of clients.
  • Replacement:  Affiliate Profiles have replaced the Affiliate List Details report.
• Commission Junction API Integration. CJ customers who have an API Key can now integrate it into your account.
  • Use:  We will use this information to update Affiliate Profiles with the domains registered to each CJ affiliate.
  • Financial information cannot be viewed or gathered.  This data is private and is not shared across clients.
• Rank Policy Enhancements. Get alerts when specific affiliate adverters are ranked above or below you.
  • Set-up:  To set up a rank policy for above/below comparisons to yourself, use a new field in custom reports called ‘Competitor Position’.
• Shopping Engine Affiliate Programs.  We’ve added the following CSE programs so you can easily view sub-affiliate relationships:
  • Bizrate, Beso, Shopping.com, Pricegrabber, Nextag, Dealtime, and Shopzilla.
• Diagnostics for Your Own Affiliates.  You may have seen a field called ‘My Affiliate?’ in the restricted keywords report.  This field isolates the list of affiliate advertisers to only those who are sending traffic to your website.  You can now gain access to this field in Custom Reporting as well.

Reports – New Features

• Email /Scheduling UI Reports. Click on the scheduling icon in the options area of each report to access the following new features:
  • Email. Email any report to anyone using your own messaging,
  • Automate. Automate any report on a schedule,
  • Save report views.  If you always run a specific version of a report, you can save it, and re-run it.
  • Attachment Style.  Choose to attach reports to emails as an attachment or to embed a link to the report
• New Date Options. All reports now have relative date ranges available like today, yesterday etc.
• Custom Reports – New Ad Copy.  Use the ‘New Ad Copy’ column for paid search to flag new versions of ad copy.

Charts – New Features

• Organic Single Line Chart.  Quickly chart organic rank, page share, and keyword reach.
• PPC Share of Voice Chart.  Stacked bar chart that converts market share into a share of voice statistic.
• Competitor Domain Count.  New statistic that charts the number of competitors. Can be found on the single line chart.

Backend Enhancements

Multiple data warehouse and crawling updates were released to improve report load time, to reduce report latency, and to greatly improve crawling reliability.