The Search Monitor Is Integrated with Tableau

October 22, 2018

Orlando, FL – The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API. Customers of both The Search Monitor and Tableau can now use Tableau’s business intelligence platform to get advanced insights from data gathered using The Search Monitor’s technology.

Many companies have huge databases of customer information and other business information and no way to visualize trends over time. Business intelligence tools like Tableau make it possible for a company to analyze its raw data and generate reports and dashboards in order to gain actionable insights.

Lori Weiman, CEO of The Search Monitor, explains how analytics platforms work with The Search Monitor’s powerful competitive intelligence technology to give customers advanced insights into their data, “The Search Monitor’s paid organic and shopping data is extremely granular. Businesses can use our reporting tool to build customized reports and database files and then export that data to Excel, get it using an API, or now push it to a third-party business intelligence tool like Tableau.”

Customers of The Search Monitor who already use Tableau to get insights into other parts of their business can use the Tableau integration feature to view and analyze The Search Monitor data in one place.