Learn More About Lighthouse
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- 1,200+ Verticals: Clients receive insights into unlimited competitors across 1,239 verticals for millions of keywords for Google and Bing.
- Custom Indexes: Develop indexes across verticals to benchmark performance against similar advertisers.
- Historical Data: Get historical data starting in July 2013.
What is Lighthouse?
is a vertical library of historical paid & organic search data, developed in partnership with .
Key features include:
- 1,200+ Verticals: Clients receive insights into unlimited competitors across 1,239 verticals for millions of keywords for Google and Bing. See Vertical List.
- Custom Indexes: Develop indexes across verticals to benchmark performance against similar advertisers.
- Historical Data: Get historical data starting in July 2013.
- Pricing: Lighthouse is sold by the vertical with unlimited keywords. Prices start at $600/month per vertical with discounts available for clients. Platform licenses available for all 1,200 vertical categories.
- Data Source: Lighthouse’s precision statistics come from the marriage of pre-click data (crawled by The Search Monitor) with post-click data (audience traffic data from comScore). Learn about our precision data and pre/post click data.
What Data Does Lighthouse Provide?
For each vertical, Lighthouse provides:
- Paid Search Statistics:
- Clicks: CTR and total number of clicks
- Spend: CPC and estimated monthly ad spend
- Other Key Metrics: SOV, Average Rank, reach, impression share, ad copy, and offers
- Organic Search Statistics: Ranking, page share, & listing copy across universal search results including organic, local, hotel finder, news, videos, images, shopping, and more.
- Product Listing Ads Statistics: SOV, page share, product price, # of merchants, product descriptions, seller ratings & reviews, and PLA page placement
Use Cases for Lighthouse
Common Use Cases for Lighthouse
- Create Benchmarks: Benchmark yourself against competitors in the same industry
- Identify Competitors: Learn who your industry competitors are
- Improve Performance: Make smarter set-up and optimization decisions for SEM, SEO, and PLA campaigns. See video on improving performance.
- Defend Your Spend: Get the data to justify your search spend to managers or clients. See video on defending PPC spend.
- Prospect Smarter: Use in-depth vertical data to identify sweet-spot companies. See video on smarter prospecting with Lighthouse.
- Stay Updated: Produce weekly/monthly reports with biggest threats, hot competitors, and major players
- Save Time & Money: There’s no need to identify keywords, enter them into the system, or pay for them – we’ve already constructed keyword lists for each vertical
Common Users of Lighthouse
Internal Marketing Teams
Search Managers at advertising agencies
Business Development teams at advertising agencies
Search Managers at advertising agencies
Business Development teams at advertising agencies