The Search Monitor Creates Industry’s First Search Marketing Visibility Score™

January 28, 2015

Orlando, FL January 28, 2015 — The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today launched the industry’s first system for scoring a company’s search presence across the entire search engine results page.

The Search Monitor created the SMVS™ by combining its daily ad monitoring data for millions of keywords and thousands of companies with a weighting system indicating a company’s likelihood to receive a click given its competitors’ presence.

“When consumers search, they look for the best results across the entire page,” explained The Search Monitor’s CEO, Lori Weiman. “A search marketing strategy should be evaluated the same way, as a comprehensive view of Paid, Organic, and Shopping results.”

Company officials explained that the SMVS lets search marketers understand how they compare against current competitors, as well as identify new threats or industry entrants.

Officials also explained how the score can be broken down into sub-scores for Paid, Organic, and PLAs. This feature provides an SEO/SEM agency, a brand, or a retail executive with the evidence they need to increase spend to be more competitive, maintain current spend levels, or re-allocate budgets between Paid, Organic, and PLA.

“Our clients asked for a single metric for search presence that covers the entire search results page and, importantly, is on the same scale as their competitors,” continued Weiman. “The Search Marketing Visibility Score provides a fair and comprehensive scoring standard for the search marketing industry, similar to what the Credit Score has done for the credit industry.”

Company officials have encouraged search marketers to visit the SMVS section on TheSearchMonitor.com to learn more about the Search Marketing Visibility Score and find out how they score versus their competitors.

This press release was originally published on PRWeb.