Marketing Teams

Three key data points on why the Gym market is heating up in North America

February 15, 2022 | Agencies, Marketing Teams

It’s that time of the year when millions of people around the world decide to motivate themselves, dust off their sweatpants and get back to the gym. So this year we wanted to see if the data is reflecting a shift from more ‘at-home’ workouts to people heading back to the gym in-person. Is there […]

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5 Tips To Win In Sports Betting

February 10, 2022 | Affiliate Managers, Agencies, Marketing Teams

SuperBowl Sunday is almost upon us and with that, a flurry of large wagers will be placed on who will be victorious in Los Angeles after the final whistle has been blown. Experts predict this could be the biggest Super Bowl ever for online betting. No one knows whether the Rams or Bengals will win. […]

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Shopping Benchmarks Survey: Industry Expertise is Requested

September 07, 2020 | Agencies, Marketing Teams, Retail

The Search Monitor is conducting a survey to aggregate KPI Trends for shopping campaigns. Competitive shopping KPI’s are elusive. Shopping engines don’t publish any directional stats, and few research papers have been published on this topic. Therefore, benchmarking and goal setting for shopping campaigns is challenging. That is why we are taking on the task […]

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Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor

June 07, 2020 | Affiliate Managers, Agencies, Marketing Teams, Retail

This post was written by Michele Reina Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their […]

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New Year, New You—Gym Membership SERP Share

January 27, 2020 | Agencies, Marketing Teams

It’s January—time to get to the gym. At least that’s what leading gyms and fitness clubs hope you’ll be doing. To start the year, we wanted to take a look at how the big name gyms stacked up when it came to SERP Share. We looked at the keyword “gym membership” for the time period […]

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