Retail

Shopping Benchmarks Survey: Industry Expertise is Requested

September 07, 2020 | Agencies, Marketing Teams, Retail

The Search Monitor is conducting a survey to aggregate KPI Trends for shopping campaigns. Competitive shopping KPI’s are elusive. Shopping engines don’t publish any directional stats, and few research papers have been published on this topic. Therefore, benchmarking and goal setting for shopping campaigns is challenging. That is why we are taking on the task […]

Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor

June 07, 2020 | Affiliate Managers, Agencies, Marketing Teams, Retail

This post was written by Michele Reina Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their […]

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