We Love Data™

Shopping KPI Survey Results Are In

November 25, 2020 |

The Search Monitor recently conducted a survey to aggregate performance metrics for shopping campaigns on Google, Bing and Amazon. Shopping engines don’t publish any directional stats, and few research papers have been published on this topic. Therefore, benchmarking and goal setting for shopping campaigns is challenging. That’s why we took on the task of anonymously […]

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Shopping Benchmarks Survey: Industry Expertise is Requested

September 07, 2020 | Agencies, Marketing Teams, Retail

The Search Monitor is conducting a survey to aggregate KPI Trends for shopping campaigns. Competitive shopping KPI’s are elusive. Shopping engines don’t publish any directional stats, and few research papers have been published on this topic. Therefore, benchmarking and goal setting for shopping campaigns is challenging. That is why we are taking on the task […]

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Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor

June 07, 2020 | Affiliate Managers, Agencies, Marketing Teams, Retail

This post was written by Michele Reina Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their […]

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New Year, New You—Gym Membership SERP Share

January 27, 2020 | Agencies, Marketing Teams

It’s January—time to get to the gym. At least that’s what leading gyms and fitness clubs hope you’ll be doing. To start the year, we wanted to take a look at how the big name gyms stacked up when it came to SERP Share. We looked at the keyword “gym membership” for the time period […]

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We LOVE Data™, Do You?

September 08, 2019 |

If you know anything about The Search Monitor, you know We LOVE Data™. We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels. This report includes a selection of research pieces from 2016-2019. Check out the report […]

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We LOVE Data: Amazon vs Walmart vs Target

September 26, 2018 |

Back to School Season is upon us – which means it’s time to shop for clothes! We picked the apparel space for this analysis because it presented the opportunity to study a vast variety of keywords and brands. This space faces a lot of competition from resellers and brand manufacturers – which makes it tough […]

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The Most Helpful Ad Monitoring Tool for Affiliate Managers

November 09, 2016 |

The Search Monitor has been monitoring affiliate activity on search engines and other webpages since 2008. While our data shows that most affiliates do comply with their advertiser’s guidelines, unfortunately 28% are hijacking URLs and trademarks. The chart below illustrates the percentage of affiliates found at each threat level, along with the activity we saw […]

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Which Easter retailers had the highest search marketing visibility?

March 29, 2016 |

While you were busy hunting for Easter eggs, retailers were busy hunting for visibility and clicks on their Easter-related search ads. The best way to see who won the head-to-head battle for search engine visibility is to use our Search Marketing Visibility Score™ (SMVS). This new grade for search marketers measures a company’s search presence across the entire results page […]

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