We Love Data™

Which party supply stores celebrate the highest search marketing visibility?

March 09, 2016 |

With St. Patty’s Day quickly approaching, it’s time for party supply stores to make sure they are appearing for their most valuable searches. The best way to check your search engine visibility is to find out your Search Marketing Visibility Score™ (SMVS). This new grade for search marketers measures a company’s search presence across the entire results page […]

Read More

The Search Monitor grades telecom advertisers for search marketing visibility

November 12, 2015 |

The Search Monitor releases search marketing visibility scores for Telecom Which telecom advertisers were the most visible to searchers during October? We turned to our Search Marketing Visibility Score for the answer, and here’s what we found. We looked at the following high-spending sub-verticals in Telecom: Cable Internet Service Satellite TV Telephony Let’s start by defining this new KPI for search […]

Read More

The Search Monitor grades automotive advertisers for search marketing visibility

October 12, 2015 |

The Search Monitor releases search marketing visibility scores for Automotive Which automotive advertisers were the most visible to searchers during September? We turned to our Search Marketing Visibility Score for the answer, and here’s what we found. We looked at these five high-spending sub-verticals in Automotive: Boats & Watercraft Motor Vehicles Vehicle Dealers Parts & Accessories Repairs & Maintenance Let’s […]

Read More

Clickthrough rate (CTR) benchmarks: How do you compare?

September 23, 2015 |

While you might think you’re generating the right amount of clicks from your paid ads, how can you be certain without comparing your CTR against industry benchmarks? The chart below shows CTR benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. We also included benchmarks for both top-tier and middle-tier advertisers. Are you […]

Read More

Which verticals have the highest number of PPC advertisers?

September 14, 2015 |

Do you know how many advertisers bid on your keywords? It’s a crucial benchmark for your performance since it impacts just about every KPI (rank, clicks, spend, share, etc.). The chart below comes from our PPC Benchmark Guide for Search Marketers and shows the number of advertisers on different verticals of keywords during Q2 of 2015. […]

Read More

Automotive SEM Snapshot: Who’s Bidding on Ford’s SEM Trademarks?

September 10, 2014 |

Each week, The Search Monitor chooses one industry from our list of 1,239 industries for a weekly snapshot of SEM activity. This week, we had two topics that we wanted to cover. So in addition to yesterday’s post on financial aid advertisers, we are focusing this post on automotive advertisers. While the automotive industry is a complex mosaic […]

Read More