New Year, New You—Gym Membership SERP Share

It’s January—time to get to the gym. At least that’s what leading gyms and fitness clubs hope you’ll be doing. To start the year, we wanted to take a look at how the big name gyms stacked up when it came to SERP Share. We looked at the keyword “gym membership” for the time period of December 20, 2019 to January 20, 2020.

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

Here’s what we found:

Highlights:

• Planet Fitness: Planet Fitness saw a visibility score of100, which is the best you can have. The Search Marketing Visibility Score™ (SMVS) measures a company’s search presence across the entire results page—Paid, Organic, and Product Listing Ads (PLA)—adjusted for a company’s specific competition.
• 24 Hour Fitness: focused their efforts pretty equally on organic and paid. In the past, we have seen this strategy earn brands the the top visibility spot, but in this case, Planet Fitness’ paid search efforts outpaced 24 Hour Fitness’ strategy.
• LA Fitness: LA Fitness put all of their emphasis on paid search. This could be their year round strategy to compete with bigger competitors, or it could be a limited New Year’s PPC push.