Shopping KPI Survey Results Are In

The Search Monitor recently conducted a survey to aggregate performance metrics for shopping campaigns on Google, Bing and Amazon.

Shopping engines don’t publish any directional stats, and few research papers have been published on this topic. Therefore, benchmarking and goal setting for shopping campaigns is challenging. That’s why we took on the task of anonymously aggregating the top most requested KPI’s, including CTR, Conversion Rate, and ROAS for advertisers running shopping campaigns on Google, Amazon and Bing.

The stats captured include:

• Upsells
• Clickthrough Rate
• Budget & Campaign Set-Up
• Ad Spends
• Return on Ad Spend (ROAS)
• Conversion Rate

Industries Surveyed:

Download the Full Report