The Search Monitor grades telecom advertisers for search marketing visibility

The Search Monitor releases search marketing visibility scores for Telecom

Which telecom advertisers were the most visible to searchers during October? We turned to our Search Marketing Visibility Score for the answer, and here’s what we found. We looked at the following high-spending sub-verticals in Telecom:

• Cable
• Internet Service
• Satellite TV
• Telephony

Let’s start by defining this new KPI for search marketers. Then we’ll show you who scored the best in October.

What is The Search Marketing Visibility Score?

The Search Marketing Visibility Score™ (SMVS™) is a measure of a company’s search presence across the entire results page—Paid, Organic, and Product Listing Ads (PLA)—adjusted for the company’s specific competition. It forces search marketers to look at the results page holistically—which is exactly how searchers see it. The Search Monitor created the SMVS by combining its daily ad monitoring data for millions of keywords and thousands of companies with a weighting system indicating a company’s likelihood to receive a click given its competitors’ presence. Marketers can pull the score as often as daily and use to:

• Learn about current competitors to their visibility
• Get alerted to new competitors to their visibility
• Pinpoint areas for improvement (among Paid, SEO, and PLA)
• Justify PPC spend decisions

Which telecom advertisers were most visible in October?

Telecom is a notoriously competitive industry. Let’s see which advertisers are succeeding in appearing to the most to searchers. All data covers US spend on Google and Bing. You’ll see the top 10 advertisers along with their score change from September 2015.

Search Marketing Visibility Highlights

CABLE: Half of the top 10 advertisers saw no change in score from September to October. Time Warner and Xfinity outscored the closest competitor by at least 23 points. The Cable vertical sees a lot of re-sellers, making it important for advertisers to ensure their re-sellers are complying with program rules. INTERNET: AT&T won the Search Visibility battle for October, outscoring its closest competitor (Xfinity) by 23 points. SATELLITE: Dish saw a big drop from September to October, falling 20 points, allowing DirecTV to take over the #1 spot. One newcomer made an appearance in the top 10—Satellite Solutions. TELEPHONY: Amazon held strong in the top spot, with no change over the previous month. Only one advertiser, Jet.com, saw an increase in search visibility in October.