Which Easter retailers had the highest search marketing visibility?

While you were busy hunting for Easter eggs, retailers were busy hunting for visibility and clicks on their Easter-related search ads. The best way to see who won the head-to-head battle for search engine visibility is to use our Search Marketing Visibility Score™ (SMVS). This new grade for search marketers measures a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition. To find out the winner, we looked at three popular Easter keywords in U.S. Google searches from March 21-27, 2016, and ranked the top three retailers on each keyword.

Which advertisers scored the highest Search Marketing Visibility?

Personal Creations had the only perfect score of 100 for the term “Easter Baskets”, outscoring the other advertisers on that term by more than double. Congrats to Personal Creations for their strong full-page visibility on this keyword! Harry & David bested other advertisers for the keyword term “Easter Gifts”, followed by Shari’s Berries and FTD. It was a closer race for visibility on the keyword term “Easter Toys”, with Oriental Trading scoring a search marketing visibility score of 64, followed by Target with a score of 55.

Want to know if your search marketing scores an A or an F?

To see your own Search Marketing Visibility Score, request a demo for your specific set of keywords and competitors, and any time frame or location. What gets measured, gets managed!