Agencies

Guide to Search Engine Trademark Policies

May 05, 2023 | Affiliate Managers, Agencies

When it comes to trademarks, there are three types of uses that brand owners need to watch out for on paid search: Keyword Sponsors. This is when an unauthorized affiliate sponsors your brand as a keyword so that the affiliate’s ads appear when a user searches for your name or products. Ad Copy Use. This […]

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The SEM Manager’s Guide To PPC Growth

June 07, 2019 | Agencies, Marketing Teams

Are you a SEM manager looking to catapult PPC performance with EASY ROI growth techniques? If so, you will want to download our FREE SEM Manager’s Guide to PPC Growth. The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you […]

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Managing Ad Partners In Regulated Industries

April 28, 2017 | Affiliate Managers, Agencies, Education, Finance & Insurance, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Did you know that your online ads are subject to federal regulations, and you are responsible for affiliates and partners? Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs […]

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How to ensure your compliance with new federal ad regulations

March 03, 2017 | Affiliate Managers, Agencies

Did you know that your online ads are subject to federal regulations, and you are responsible for partner violations? We’ve assembled a Guide To Managing Ad Partners in Regulated Industries to help you stay compliant. The guide focuses on advertisers in finance, retail, education, and pharma, and discusses issues with: Paid endorsements Product claim disclosures Use of personal information Deceptive native advertising […]

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PPC Brand Protection

February 21, 2017 | Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom

Brand protection is essential for PPC success. Do you have the right strategy for your branded campaigns? Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue. This comprehensive, 35-page guide provides: Brand bidding techniques to drive more profit Responses for unauthorized partner brand bidding Tips for stopping unwanted […]

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How agencies can win more pitches with competitive data

February 25, 2015 | Agencies

It’s a dog-eat-dog world out there for agencies involved in a pitch. You claw your way to the top using any advantage possible over other applicants, which often involves dropping your price well below cost (and your dignity) to win the business. Bad dog. There’s another way. What if you could win more pitches by wowing your future client with knowledge […]

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