New Release: Yahoo! Affiliate Monitoring is Live

December 14, 2009

The Search Monitor now offers affiliate monitoring on Yahoo! paid search results to its clients. We do this to aid advertisers with affiliate compliance, including the detection of direct linking affiliates and brand hijackers on paid search results. We will continue to provide trademark and competitor monitoring services for our advertisers. This is important to us because The Search Monitor is the first and only vendor that has been approved by Yahoo! to offer affiliate monitoring – a significant element in assisting brands to monitor the paid search marketing channel. Advertisers and their agencies spend many hours manually checking ads looking for affiliates by hand in order to ensure compliance with their affiliate programs. By offering affiliate monitoring on Yahoo! paid search results, The Search Monitor can better support advertiser efforts to patrol their brands and affiliates more efficiently.