The Search Monitor Launches Support for Vehicle Listing Ads on Google and Bing

August 20, 2021

Orlando, FL – The Search Monitor announced today that it has added support for Vehicle Listing Ads on Google and Bing. This exciting addition to The Search Monitor’s SEM and PLA Insights gives automotive advertisers unprecedented access to the data they need to compete effectively in the online marketplace.

Along with the addition of Vehicle Listing Ad monitoring, The Search Monitor announced that more PLA enhancements will be coming soon to the platform.

The stats available for Vehicle Listing Ads include:

• Rank
• Vehicle listing copy
• Price point
• Engine, platform: mobile / desktop
• Share of voice
• Seller
• Make / Model / Year (for used cars)

Automotive advertisers will now have access to one platform that provides compliance monitoring with competitive intelligence on Vehicle Listing Ads as well as paid and organic search.

The Search Monitor’s customers will be able to use this technology to benchmark stats like share of voice and rank and compare prices offered for specific vehicles. These unprecedented insights will make it possible for advertisers to not only discover new opportunities, but also better understand their competitors.

Lori Weiman, CEO of The Search Monitor, sums up the significance of this new release, “We have worked with automotive advertisers for over a decade and recognized that there was a lack of competitive information provided for Vehicle Listing Ads. By expanding this feature, our customers can benchmark their performance, and make informed decisions across all platforms.”