The Search Monitor Adds Amazon.com Search Listings

August 23, 2018

Orlando, FL – Competitive intelligence for paid and organic listings on Amazon.com is now available from The Search Monitor. This exciting new technology gives advertisers unprecedented access to the data they need to compete effectively on Amazon.

Competitive data on Google and other search engines SERPs has been available for years; but when it comes to Amazon SERPs, advertisers have been flying in the dark. Now, for the first time, advertisers can get the same data for Amazon.com by using The Search Monitor’s new technology.

Advertisers know they can’t succeed online if they can’t succeed on Amazon: It is estimated that 44¢ of every dollar spent in the rapidly growing e-commerce market went to Amazon in 2017. That number is only expected to be higher in 2018. The lack of competitive insights for Amazon.com listings has left online advertisers at a disadvantage until now.

The Search Monitor’s customers can use this technology to benchmark market share and rank and to compare prices offered for specific products. The data gathered consists of sponsored listings and organic listings including Seller (competitor), product brand, rank, ad copy, and price. Advertisers can now monitor competitors at the keyword level.

These unprecedented insights make it possible for advertisers to discover new opportunities on Amazon and better understand their competitors.

Lori Weiman, CEO of The Search Monitor, sums up the significance of this new technology, “Amazon is a top search engine and a top priority for big brand sellers and manufacturers. Owning top of the page in the Amazon search results is important. The Search Monitor recognizes that there is a lack of competitive information provided about the SERPs on Amazon. With this new feature, our customers can benchmark their performance, and make informed decisions about keyword sponsorship opportunities on Amazon.”