The Search Monitor Adds Amazon Visibility Benchmarking

October 22, 2018

Orlando, FL – The Search Monitor has added a new feature to its monitoring of Amazon.com’s search results: the ability to create share of voice trend charts. This exciting addition lets advertisers benchmark visibility against competitors in Amazon search results.

Competitive data on Google and other search engines SERPs has been available for years, but online advertisers were flying in the dark when it came to Amazon SERPs. That changed when The Search Monitor added Amazon.com search listings to its competitive intelligence ad monitoring platform in August 2018. Now, thanks to the addition of share of voice trend charts, Advertisers can use this exciting new technology to compete even more effectively.

Advertisers know they can’t succeed online if they can’t succeed on Amazon: It is estimated that 44¢ of every dollar spent in the rapidly growing e-commerce market went to Amazon in 2017. That number is only expected to be higher in 2018. The Search Monitor makes it possible for brands to discover their visibility on Amazon’s search results and better understand their competitors.

In addition to benchmarking visibility, The Search Monitor’s customers can use its reports to benchmark rank and product descriptions, and to compare prices offered for specific products in sponsored and organic listings.

Lori Weiman, CEO of The Search Monitor, sums up the significance of this new technology, “Amazon is a top search engine and a top priority for big brand sellers and manufacturers. Owning top of the page in the Amazon search results is important. The Search Monitor recognizes that there is a lack of competitive information provided about the SERPs on Amazon. With this new feature, our customers can benchmark their performance, and make informed decisions about keyword sponsorship opportunities on Amazon.”