The Search Monitor Announces Ad Armor: Cutting-Edge Budget Control for Paid Search Campaigns

May 29, 2024

Orlando, FL – The Search Monitor is excited to unveil additional enhancements to Ad Armor, a cutting-edge product designed to optimize paid search budgets and enhance ROI. Ad Armor helps businesses reduce advertising costs while maintaining high visibility and click-through rates.

Key Features include:

• Brand Protection: Reduce competition and lower CPC on branded keywords by up to 50%.
• Ad Prioritization: Pause costly text ads, redirect traffic to lower-cost SEO and PLA/VLA listings, and save 20-40%.
• Keyword Management: Ensure page ownership across Paid, PLA/VLA, SEO, Local, and Travel assets.

Ad Armor, powered by The Search Monitor’s core monitoring technology, is not just a tool but a testament to the importance of the Paid Search Team. It identifies keyword opportunities, allowing the team to strategically turn off paid ads and redirect clicks to lower-cost listing units like free organic listings or higher-performing ad blocks. With a long list of customizable rules and geo-targeting capabilities, Ad Armor puts control firmly in the hands of the Paid Search Team, instilling confidence in their ability to optimize budgets and enhance ROI.

“Ad Armor is a game-changer for businesses looking to maximize their paid search efficiency,” said The Search Monitor CEO Lori Weiman. “We are thrilled to offer a solution that delivers significant cost savings and improved ROI in a product we firmly believe will become the most powerful product in the SEM Toolkit.”