The Search Monitor Launches Monitoring of Remarketing Search Ads in Google AdWords

June 17, 2015

Orlando, FL June 17, 2015 — The Search Monitor, the leader in precision ad intelligence for online marketers, today released a new service to monitor remarketing lists for search ads (RLSA)–a first in the world of paid search analysis.

Search remarketing ads allow advertisers to run a different AdWords campaign to people who previously visited their site and performed an action that added them to a remarketing list.

Advertisers can treat this valuable group differently than other searchers by adjusting their bids, ad copy, landing pages, and other campaign details. They may also choose to run remarketed ads on a different set of keywords altogether.

“There are two very obvious reasons to monitor remarketed ads,” explained The Search Monitor’s CEO, Lori Weiman. “First, affiliates, competitors, or resellers can use remarketed search ads to bid on restricted keywords, violate rank restrictions, include trademarks in ad copy, and practice URL hijacking—all while avoiding detection.”

“And second,” continued Weiman, “remarketed traffic typically converts at higher rates, and thus represents a treasure trove of stats for benchmarking competitor activity. It becomes much easier to increase clicks and sales after seeing the effective ad copy, offers, URLs, and landing pages that competitors use in their remarketing campaigns.”

The Search Monitor’s RLSA detection technology starts with a keyword list provided by its clients. The Search Monitor determines which competitors are using RLSA and gets itself added to an advertiser’s remarketing list. From there, the company continuously monitors keywords to detect and report on the appearance of search remarketing ads.

To learn more about the new monitoring service for remarketed ads, company officials encourage advertisers and their agencies to visit TheSearchMonitor.com and request a review of remarketing activity on their keywords.

This press release was originally published on PRWeb.