The Search Monitor Releases Search Marketing Snapshot for Travel Vertical

September 30, 2014

Orlando, FL September 30, 2014 — The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released its monthly search engine marketing snapshot for the travel vertical.

The monthly analysis focused on the important travel industry topic of geo-targeting in SEM, looking specifically at a large global advertiser, Starwood Hotels. The goal of the analysis was to see how Starwood adjusts its PPC marketing for its different global markets.

Analysis Performed

• Reports Run: The Search Monitor’s Geo-targeted PPC Reports for the US, UK, Canada, and Australia
• Keywords Monitored: aloft, book hotels, book hotels online, element hotels, four points, le meridien, luxury collection, sheraton, st. regis, w hotels, westin, starwood, starwood hotels, starwood resorts
• Dates Analyzed: July 31-August 7, 2014
• Search Engines Analyzed: Google, Yahoo, Bing

Report Highlights

Ad Copy: The Search Monitor’s ad crawling platform analyzed the ad copy used in thousands of Starwood ads run in the US, UK, Canada, and Australian markets. The company was surprised to find that Starwood ran roughly the same copy in all four markets, with the exception of certain UK ads which emphasized booking guarantees and included more prominent badges and TM symbols.

Offer Types: Next, The Search Monitor’s analysis pulled out the specific offers used by Starwood in each market, focusing on the use of sales. More than 90% of the Starwood ads run in Australia included ‘sale’ in the copy, making it Starwood’s preferred location for running sales in the four-country comparison. The Search Monitor noted that the high prevalence of sales likely came from the need to discount travel in that country’s winter months.

UK ads came in second place, with 86% mentioning a sale. Canada was third (81%) and the US rounded out the short list at just 79% of its ads mentioning a sale.

To see more detail from this report, or to learn about SEM trends among travel advertisers, please visit The Search Monitor.

This press release was originally published on PRWeb.