Ad Armor

The Most Powerful Asset in Your SEM Toolkit

Ad Armor frees up SEM ad dollars by pushing paid clicks to highly-ranked SEO listings.

Pause and Unpause PPC ads using negative keywords.
Custom on/off rules give you complete control
Saves up to 40% of ad spend without sacrificing clicks

How it Works Features Results Implementation Engines Power-Ups

How it Works

Ad Armor uses TSM’s core monitoring technology to identify keyword opportunities to turn off paid ads in favor of pushing clicks to lower-cost listing units like free organic listings or higher-performing ad blocks.

Ad Armor identifies search queries with the right mix of low SEM competition + high page presence in SEO/PLA/VLA or Hotel listings
Ad Armor produces a negative keyword list, daily or weekly, with pause/unpause recommendations to be uploaded to your ads account

Negative Keyword List

A negative keyword list is produced daily or weekly with pause/unpause recommendations developed by Ad Armor using your custom rules.

Geo-Targeting

Ad Armor matches its crawling to the same geo-targeting settings in your ad account campaigns.

Customizable Rules

You control Ad Armor’s thresholds to make pause/unpause ad decisions, including:

SEO Rankings and Market Share.
PLA/ Hotel/VLA Rankings & Market Share.
PPC Competitive Threats Thresholds.

Enemies Lists

You define your top competitive enemies. Ad Armor uses this list to recommend turning ads back on when enemy presence reaches your pre-set threshold.

Friendly Lists

You define friendly websites such as resellers, partners, or subsidiaries. Ad Armor allows you to turn ads off when there are friendlies so you do not compete against yourself.

Ignore Lists

You can define a list of advertisers to ignore, such as resellers or other closely aligned entities that do not impact your advertising decisions. Ignored advertisers are not calculated into Ad Armor’s pause/unpause equations.

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Budget Savings Without Traffic Loss!

Average SEM ad savings between 20-40%
SEM ad clicks are diverted to free or cheaper listings
Lower out-of-control SEM ad costs.

You + Ad Armor = One Unstoppable SEM Machine

Implementation

Getting Started is Easy!
It takes less than 10 minutes to add keywords and configure goal targets. You will need:

Your search query list or let us help you pick the right keywords
Your target markets to match your ads campaigns
A session with our SEM specialists to guide you through rule configuration and optimal competitive targets to ensure that you’re in control.

Once set-up is complete, then sit back, relax, and enjoy the calm of the rest of your day.

Supported Search Engines

Desktop & Mobile

PowerUp with Brand Protection!

Brand Protection works together with Ad Armor by first removing competitive threats. When competition is lowered, Ad Armor takes over to turn ads on and off.

This Defense + Offense Strategy has Incrediable Results: