The Search Monitor reveals how industry affects ad rank

The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals. For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier to ensure that they are performing better than the middle, but aiming for the top. How does your ad rank compare?

Source: Lighthouse — Google & Bing (Q2 2015)

Highlights

• Top-tier vs. middle-tier: Typically, Top-tier advertisers will out-perform the middle-tier advertisers due to larger budgets, access to more competitive research, or more sophisticated campaign optimization processes. We did, however, see three sub-verticals where middle-tier advertisers out-performed the top: Finance, Insurance, Auto & Motor Vehicles and Auto & Vehicle Dealers. Interesting!
• The Best Rank: Of all the sub-verticals analyzed for our top-tier advertisers, Cable Services and Satellite saw the best Ad Rank (1.4).
• The Worst Rank: Clothing advertisers ranked lowest of all top-tier advertisers with an ad rank of 4.4 in Q2.