What Is Content Monitoring & Why Does It Matter?

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring enables marketing and legal teams to better control the online activities of affiliates, influencers, partners, and resellers.

So why does content monitoring matter?

Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may ask…do advertisers really behave badly? Short Answer: Yes. Long Answer: Yesssssssssssss. 🙂 We’ve been monitoring advertising for compliance since 2008, and it happens more often than you’d think. Most importantly, you (the brandholder) are responsible for advertising violations committed by your partners.

How can content monitoring make this easier?

We have taken content monitoring into the future by automating much of the user’s workload. You can now automatically find and flag issues, push issues into a case management system, and enable simple, quick scans and reviews by affiliate managers. We have shortened the cycle of these compliance tasks from requiring hours to needing just a few minutes. By streamlining and automating these tasks, you can mitigate compliance risks on your marketing channels and detect and verify:

• Unauthorized offers and promotions
• Unauthorized brand use
• FTC disclosure & endorsement language
• Product Disclaimers
• Approved content
• Perhaps most crucial, you will stay in compliance with regulatory authorities including:
  • • Advertising Standards
    • Attorney Generals
    • Federal Trade Commission (FTC)
    • Consumer Financial Protection Bureau (CFPB)
    • Federal Communications Commission
    • U.S. Securities and Exchange Commission
    • Financial Industry Regulatory Authority

  It’s more important than ever to protect your brand. Content Monitoring allows you to easily monitor web page & influencer content for costly regulatory & policy compliance issues. Learn more about content monitoring.