Ad Prioritization

The Case Against Performance Max in Paid Search: The Limitations That Make Control Crucial for Recognizable Brands

November 12, 2024 | Ad Prioritization, Brand Protection, Optimizing SEM

Google’s Performance Max (P Max) campaign type is a powerful tool that streamlines access to all of Google’s ad inventory using automation and machine learning to drive conversions. While it offers a broad reach and convenience, it’s crucial to note that it doesn’t always provide the level of control or transparency established brands require, with […]

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Unlocking SEM Efficiency with Ad Armor: The Game-Changing Tool for Ad Prioritization

September 23, 2024 | Ad Prioritization, Optimizing SEM

In today’s competitive digital landscape, paid search (SEM) teams are constantly pressured to maximize return on investment (ROI) while controlling costs. Ad prioritization, a vital component of an effective search engine marketing strategy, has emerged as a powerful way to achieve this balance. By strategically allocating ad budgets across various listing types—such as SEO, PPC, […]

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