Affiliate Compliance

How to Tell If Affiliates are Brand Bidding, and Whether They’re Doing It On Purpose

October 31, 2024 | Affiliate Compliance

What is Brand Bidding? Brand bidding, often referred to as PPC brand bidding, is defined as the practice of bidding on branded keywords, typically associated with third-party or competitor brand names. The purpose is to redirect traffic from a competitor’s site by appearing in search results when that brand is searched. Goal and Purpose:    – […]

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Industry Expertise

June 11, 2024 | Affiliate Compliance, Brand Protection, Optimizing SEM

Retail Expertise Retail advertisers need powerful geo-targeting to stay ahead of competitors. Monitored Media: SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list Customized Keywords: Use your own list or our Lighthouse Logo library containing 1,200+ verticals. Geo-Targeting: Configure […]

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Affiliate Agreements – PPC Restrictions You Need to Include

May 05, 2023 | Affiliate Compliance

Affiliate compliance begins with a well-crafted and well-thought-out affiliate agreement. This is not legal advice and is intended as business advisement. Many programs require customized contracts. These are examples of restrictions to aid you in deploying an effective compliance strategy: Direct Linking a.k.a. URL Hijacking You must prohibit direct linking if you and your affiliates advertise in […]

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What is Affiliate Ad Hijacking?

February 22, 2023 | Affiliate Compliance

Branded pay-per-click ad campaigns—in which you bid on your own brand keywords—are the cost-effective means of driving sales and leads. For less-than-ethical affiliates, targeting your branded keywords can prove to be a temptation too powerful to resist. If you’ve seen a decline in the impressions, clicks, and conversions of your branded ad campaigns, then you […]

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4 Reasons to Monitor Resellers with an Eagle Eye

October 12, 2016 | Affiliate Compliance

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies across a wide number of online shopping engines and Product Listing Ads (PLAs), and do it for thousands of constantly changing SKUs. It’s a huge headache to […]

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How to tell if your affiliates are brand bidding

December 08, 2015 | Affiliate Compliance, Affiliate Managers, Agencies, Marketing Teams

  Yes, your affiliates are your partners in marketing. But that doesn’t mean they won’t bend (or break) your program rules to make an extra buck or two. It can be tricky to tell if an affiliate is brand bidding on purpose or by accident. This gray area occurs because an ad can appear on a search engine […]

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Credit Card Marketers: Do you know what the CARD Act is ?

April 04, 2014 | Affiliate Compliance

Most advertisers are aware that the Federal Trade Commission, and its Bureau of Consumer Protection, is the watchdog agency for deceptive and unfair advertising practices. In the world of credit card marketing, however, there is a different federal organization charged specifically with oversight into deceptive credit card advertising practices. They use a fairly recent piece […]

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