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How to Create an Effective Branded PPC Campaign
March 30, 2023 | Affiliate Managers, Agencies, Optimizing SEM
Brand Protection Crash Course Lesson 1: Why is PPC brand protection important? Unless you are entirely new to PPC, getting the significant gains we once saw is tough. PPC has matured as a marketing tactic for years, and few “easy wins” remain. Many categories are dominated by prominent players (e.g., Amazon), long-tail keywords have become […]
NEW Whitepaper—Six Common Challenges in Optimizing PPC Campaigns & How To Solve Them
March 30, 2022 | Affiliate Managers, Agencies, Marketing Teams, Retail
We are excited to share our latest whitepaper that covers six common challenges in optimizing PPC campaigns and how to solve them. Optimizing search campaigns is the ‘meat and potatoes’ of every PPC team. However, it is also one of the most difficult to get consistently right. In this 6-step guide we are going to […]
Retail stakes have never been higher…don’t get left behind
November 08, 2021 | Affiliate Managers, Agencies, Automotive, Retail
Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the restrictions on business due to the global pandemic that has resulted in thousands of brands disappearing from malls around the world, the retail stakes have never been higher. Research conducted by DigitalCommerce360 predicts ‘U.S. consumer spending online to […]
5 Unexpected Benefits of Geo-Targeting
October 24, 2021 | Affiliate Managers, Agencies, Marketing Teams
‘No-Brainer’ Geo-targeting ads is a ‘no-brainer’ for search marketers. It makes sense to tailor your ad copy, offer, and landing page for the user’s location. The ability to see how your marketing partners and search competitors behave by zip code, city, country, and even language give incredible insights into what is happening in the market, and […]
How To Be Proactive When It Comes To Protecting Your Brand Name On Paid Search
September 09, 2019 | Affiliate Managers, Agencies, Marketing Teams
Have you heard the drama going on between Google and Basecamp CEO, Jason Fried? If not, watch this video to get caught up. The basic gist is that Fried found competitors bidding on Basecamp’s trademark. Because of this, the competitors’ ads were appearing above Basecamp’s organic results. Fried took to Twitter to share his frustration. Here’s what […]
The Top Questions We Get Asked About Brand Protection
August 28, 2019 | Affiliate Managers, Agencies, Marketing Teams, Retail, Telecom
The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few […]
August 21, 2019 | Affiliate Managers, Agencies, Brand Protection, Marketing Teams
Brand Bidding is your secret revenue weapon! We monitor data for millions of branded searches. Competition for these terms is on the rise and an effective, revenue-focused brand bidding strategy is the answer. Let’s discuss the best practices of “how” to implement brand bidding campaigns. Keyword Development As with any PPC campaign, brand bidding begins […]
What Is Content Monitoring & Why Does It Matter?
July 19, 2019 | Affiliate Managers, Agencies, Marketing Teams, Retail
Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring enables marketing and legal teams to better control the online activities of affiliates, influencers, partners, and resellers. So why does content monitoring matter? Typically, content monitoring relies on automated web crawling technology […]
4 hacks to get monster growth from PPC brand protection
April 20, 2017 | Affiliate Managers, Agencies, Brand Protection
The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection. Lori explains why the phrase ‘PPC brand protection’ is actually a misnomer. It’s more of a revenue growth, or attack strategy, versus a defensive protective measure. She provides data from several Search […]
Content Monitoring: The Good, The Bad, and The Ugly
October 04, 2016 | Affiliate Managers, Marketing Teams
Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may ask…do advertisers really behave badly? Short Answer: Yes. Long Answer: Yesssssssssssss. 🙂 We’ve been monitoring advertising for compliance since 2008, and […]
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