Affiliate Managers

Brand Protection In Online Advertising: 4 Simple Tactics for 2016

January 05, 2016 | Affiliate Managers, Agencies, Marketing Teams

If you build it, they will come, right? Sure. But, when you build a successful brand, you attract the bad with the good. In this case, the “bad” are advertisers who intentionally or unknowingly hurt your brand and advertising performance by abusing your brand in online ads. As a marketing manager, your job is to catch and […]

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How to tell if your affiliates are brand bidding

December 08, 2015 | Affiliate Compliance, Affiliate Managers, Agencies, Marketing Teams

  Yes, your affiliates are your partners in marketing. But that doesn’t mean they won’t bend (or break) your program rules to make an extra buck or two. It can be tricky to tell if an affiliate is brand bidding on purpose or by accident. This gray area occurs because an ad can appear on a search engine […]

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The secret to compliance monitoring: Diminishing marginal returns

November 15, 2015 | Affiliate Managers

To be an effective marketing manager, you often have to think like a cop. Your job is to police rogue advertisers who are intentionally or unknowingly hurting your brand and marketing performance. But policing the Internet requires a considerable amount of time, money, and skill to catch and deter the violators. Marketers are therefore faced with these […]

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New resource gallery for Search Marketers and Affiliate Managers

April 23, 2015 | Affiliate Managers, Agencies

We started The Search Monitor back in 2007 to take care of the time-consuming, complex part of your job, and let you focus on what’s more enjoyable: building campaigns, driving more sales, and impressing the hell out of managers and clients alike. With that goal in mind, we’ve assembled this gallery of guides, webinars, videos, checklists, and […]

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What can you learn from Patagonia’s display ads?

August 07, 2014 | Affiliate Managers, Agencies, Marketing Teams, Retail

Have you ever wondered what creative your competitors are running in their display ads? How about the offers they are running? Or, are you curious where the display ads appear and if you should run your ads there? Our new Display Ad Monitoring Service answers this question by allowing marketers to enter in the URL of any Advertiser […]

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