Agencies

How to Create an Effective Branded PPC Campaign

March 30, 2023 | Affiliate Managers, Agencies, Optimizing SEM

Brand Protection Crash Course Lesson 1: Why is PPC brand protection important? Unless you are entirely new to PPC, getting the significant gains we once saw is tough. PPC has matured as a marketing tactic for years, and few “easy wins” remain. Many categories are dominated by prominent players (e.g., Amazon), long-tail keywords have become […]

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The Best Google Ads Metrics For Measuring Your ROI

March 21, 2023 | Agencies

If you’re reading this, you’re using Google Ads as an advertising platform for your business or strongly considering it. It’s the search engine that accounts for 93% of global searches. It’s the only platform where you can virtually guarantee your audience to use it. But that certainty also means that the level of competition is […]

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NEW Whitepaper—Six Common Challenges in Optimizing PPC Campaigns & How To Solve Them

March 30, 2022 | Affiliate Managers, Agencies, Marketing Teams, Retail

We are excited to share our latest whitepaper that covers six common challenges in optimizing PPC campaigns and how to solve them. Optimizing search campaigns is the ‘meat and potatoes’ of every PPC team. However, it is also one of the most difficult to get consistently right. In this 6-step guide we are going to […]

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How The Right Ad Intelligence Can Help Automotive Advertisers Speed Past The Competition

December 08, 2021 | Agencies, Automotive, Marketing Teams

In the Spring of 2021, Google and Bing announced a new ad format—Vehicle Listing Ads (VLAs). These feed-based product ads (similar to Product Listing Ads for retail) allow automotive dealerships to expand their reach and conversions. By simply uploading their inventory (make, model, year, etc.) their listings will be served up on Google and Bing […]

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Retail stakes have never been higher…don’t get left behind

November 08, 2021 | Affiliate Managers, Agencies, Automotive, Retail

Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the restrictions on business due to the global pandemic that has resulted in thousands of brands disappearing from malls around the world, the retail stakes have never been higher. Research conducted by DigitalCommerce360 predicts ‘U.S. consumer spending online to […]

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5 Unexpected Benefits of Geo-Targeting

October 24, 2021 | Affiliate Managers, Agencies, Marketing Teams

‘No-Brainer’ Geo-targeting ads is a ‘no-brainer’ for search marketers. It makes sense to tailor your ad copy, offer, and landing page for the user’s location. The ability to see how your marketing partners and search competitors behave by zip code, city, country, and even language give incredible insights into what is happening in the market, and […]

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How To Be Proactive When It Comes To Protecting Your Brand Name On Paid Search

September 09, 2019 | Affiliate Managers, Agencies, Marketing Teams

Have you heard the drama going on between Google and Basecamp CEO, Jason Fried? If not, watch this video to get caught up. The basic gist is that Fried found competitors bidding on Basecamp’s trademark. Because of this, the competitors’ ads were appearing above Basecamp’s organic results. Fried took to Twitter to share his frustration. Here’s what […]

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The Top Questions We Get Asked About Brand Protection

August 28, 2019 | Affiliate Managers, Agencies, Marketing Teams, Retail, Telecom

The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few […]

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Brand Bidding Best Practices

August 21, 2019 | Affiliate Managers, Agencies, Brand Protection, Marketing Teams

Brand Bidding is your secret revenue weapon! We monitor data for millions of branded searches. Competition for these terms is on the rise and an effective, revenue-focused brand bidding strategy is the answer. Let’s discuss the best practices of “how” to implement brand bidding campaigns. Keyword Development As with any PPC campaign, brand bidding begins […]

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What Is Content Monitoring & Why Does It Matter?

July 19, 2019 | Affiliate Managers, Agencies, Marketing Teams, Retail

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring enables marketing and legal teams to better control the online activities of affiliates, influencers, partners, and resellers. So why does content monitoring matter? Typically, content monitoring relies on automated web crawling technology […]

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