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Brand Protection In Real Life —Edible Arrangements vs. Google
February 21, 2018 | Agencies, Marketing Teams, Retail
Edible Arrangements is suing Google in federal court for $209 million, citing unfair competition and trademark infringement. Edible Arrangements claims that Google’s placement of ads for “Edible Arrangements” has caused confusion as to whether its own products and services are affiliated with those of its competitors. Edible Arrangements is seeking $9 million for the profits […]
The Search Monitor Nominated For “Best Use Of Data” Biddable Awards
February 14, 2018 | Agencies, Marketing Teams
The Search Monitor is proud to be nominated in the Best Use of Data category for Performics’ work with Europcar. See more of our ad monitoring case study results. The Biddable Awards celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry. The event, held in London on March 15th 2018 is the […]
The Search Monitor Included As One Of The Best Platforms For PPC Management
July 25, 2017 | Agencies, Marketing Teams
Since 2007, search & affiliate marketers have relied on The Search Monitor’s easy to use reporting for brand protection & competitive research on search, shopping, & web content. Our data is more precise because our technology is superior with crawlers launching across the globe in milliseconds targeted at the city level through our proprietary network of […]
4 hacks to get monster growth from PPC brand protection
April 20, 2017 | Affiliate Managers, Agencies, Brand Protection
The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection. Lori explains why the phrase ‘PPC brand protection’ is actually a misnomer. It’s more of a revenue growth, or attack strategy, versus a defensive protective measure. She provides data from several Search […]
EyeforTravel Feature: The importance of monitoring for hotel price parity
August 16, 2016 | Agencies, Marketing Teams, Travel
The Search Monitor was recently featured on the Eye for Travel website. Our CEO, Lori Weiman, was interviewed about the importance of hotel advertisers monitoring for price parity. The topic was OTAs vs. Hotels, a story that continues to keep hotel marketers awake at night. What You’ll Learn From the Article: Learn what is keeping three US-based hoteliers awake at night […]
Which retailers have the highest share of voice for Google Shopping Ads?
June 27, 2016 | Agencies, Marketing Teams, Retail
Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads. The Google Shopping Share of Voice Report shows the market share for all competitors. The SOV is calculated by dividing the number of listings for the seller by the total number of Google Shopping listings for a specific keyword or keyword […]
Brand Protection In Online Advertising: 4 Simple Tactics for 2016
January 05, 2016 | Affiliate Managers, Agencies, Marketing Teams
If you build it, they will come, right? Sure. But, when you build a successful brand, you attract the bad with the good. In this case, the “bad” are advertisers who intentionally or unknowingly hurt your brand and advertising performance by abusing your brand in online ads. As a marketing manager, your job is to catch and […]
How to tell if your affiliates are brand bidding
December 08, 2015 | Affiliate Compliance, Affiliate Managers, Agencies, Marketing Teams
Yes, your affiliates are your partners in marketing. But that doesn’t mean they won’t bend (or break) your program rules to make an extra buck or two. It can be tricky to tell if an affiliate is brand bidding on purpose or by accident. This gray area occurs because an ad can appear on a search engine […]
Seasonality and CTRs: What’s the connection?
September 30, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
How does seasonality impact clickthrough rates (CTRs)? The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups: The Search Monitor’s top-tier advertisers (the group of 10 advertisers who received the most clicks during the quarter) The Search Monitor’s middle-tier […]
How do your CPCs compare to the industry benchmarks?
September 21, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
Cost Per Click is another key performance indicator that every search marketer should monitor on a regular basis. The chart below shows CPC benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers. Why the need for two tiers of benchmarks? For starters, you […]
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