Agencies

The Search Monitor reveals how industry affects ad rank

September 17, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals. For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier […]

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5 best practices for the Google Display Network

June 16, 2015 | Agencies, Marketing Teams, Retail

The Google Display Network (GDN) has been poo-poohed by some digital marketers because it’s not as effective at direct response as its AdWords cousin, paid search, and it doesn’t feature the targeting or programmatic buying capabilities of brand-awareness platforms like Facebook or DSPs. So, should you ignore the GDN? Emphatically: no. If you haven’t had success with […]

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New resource gallery for Search Marketers and Affiliate Managers

April 23, 2015 | Affiliate Managers, Agencies

We started The Search Monitor back in 2007 to take care of the time-consuming, complex part of your job, and let you focus on what’s more enjoyable: building campaigns, driving more sales, and impressing the hell out of managers and clients alike. With that goal in mind, we’ve assembled this gallery of guides, webinars, videos, checklists, and […]

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What can you learn from Patagonia’s display ads?

August 07, 2014 | Affiliate Managers, Agencies, Marketing Teams, Retail

Have you ever wondered what creative your competitors are running in their display ads? How about the offers they are running? Or, are you curious where the display ads appear and if you should run your ads there? Our new Display Ad Monitoring Service answers this question by allowing marketers to enter in the URL of any Advertiser […]

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