Automotive

How The Right Ad Intelligence Can Help Automotive Advertisers Speed Past The Competition

December 08, 2021 | Agencies, Automotive, Marketing Teams

In the Spring of 2021, Google and Bing announced a new ad format—Vehicle Listing Ads (VLAs). These feed-based product ads (similar to Product Listing Ads for retail) allow automotive dealerships to expand their reach and conversions. By simply uploading their inventory (make, model, year, etc.) their listings will be served up on Google and Bing […]

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Retail stakes have never been higher…don’t get left behind

November 08, 2021 | Affiliate Managers, Agencies, Automotive, Retail

Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the restrictions on business due to the global pandemic that has resulted in thousands of brands disappearing from malls around the world, the retail stakes have never been higher. Research conducted by DigitalCommerce360 predicts ‘U.S. consumer spending online to […]

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Seasonality and CTRs: What’s the connection?

September 30, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

How does seasonality impact clickthrough rates (CTRs)? The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups: The Search Monitor’s top-tier advertisers (the group of 10 advertisers who received the most clicks during the quarter) The Search Monitor’s middle-tier […]

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How do your CPCs compare to the industry benchmarks?

September 21, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Cost Per Click is another key performance indicator that every search marketer should monitor on a regular basis. The chart below shows CPC benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers. Why the need for two tiers of benchmarks? For starters, you […]

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The Search Monitor reveals how industry affects ad rank

September 17, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals. For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier […]

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Automotive advertisers: How do your CTR and CPC benchmarks compare?

December 22, 2014 | Automotive

The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on five top spending groups within our Automotive verticals. Typically advertisers fall on a 45-degree line going from bottom-left to top-right, where higher bids lead to better ranks and more clicks. Here, we see two categories—Vehicle Auctions and Parts & Accessories—where they either […]

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Automotive SEM Snapshot: Who’s Bidding on Ford’s SEM Trademarks?

September 10, 2014 | Automotive, Marketing Teams, Optimizing SEM

Each week, The Search Monitor chooses one industry from our list of 1,239 industries for a weekly snapshot of SEM activity. This week, we had two topics that we wanted to cover. So in addition to yesterday’s post on financial aid advertisers, we are focusing this post on automotive advertisers. While the automotive industry is a complex mosaic […]

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