Brand Protection

The Case Against Performance Max in Paid Search: The Limitations That Make Control Crucial for Recognizable Brands

November 12, 2024 | Ad Prioritization, Brand Protection, Optimizing SEM

Google’s Performance Max (P Max) campaign type is a powerful tool that streamlines access to all of Google’s ad inventory using automation and machine learning to drive conversions. While it offers a broad reach and convenience, it’s crucial to note that it doesn’t always provide the level of control or transparency established brands require, with […]

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PPC Brand Protection Crash Course

July 02, 2024 | Brand Protection

Join our free email series today to learn how to protect your branded search terms from competitors. Branded PPC campaigns are essential for protecting your brand and driving traffic to your website. That’s why we’ve written this comprehensive course to help you create a successful branded PPC campaign. In this series, we cover everything you […]

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Industry Expertise

June 11, 2024 | Affiliate Compliance, Brand Protection, Optimizing SEM

Retail Expertise Retail advertisers need powerful geo-targeting to stay ahead of competitors. Monitored Media: SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list Customized Keywords: Use your own list or our Lighthouse Logo library containing 1,200+ verticals. Geo-Targeting: Configure […]

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Brand protection Lesson #3: Best practices & techniques for brand bidding

May 21, 2021 | Brand Protection

With the “why” now out of the way, it’s time to discuss the best practices of “how” to implement brand bidding campaigns. Keyword Development As with any PPC campaign, brand bidding begins with effective keyword development. There are plenty of primers on keyword selection and keyword research tools on the web if you need to […]

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Brand protection Lesson #2: The value of brand keywords

May 18, 2021 | Brand Protection

Today, competition for clicks makes it challenging to derive meaningful growth from paid search advertising. From our experience, The Search Monitor’s customers have cracked this code by deploying brand bidding strategies. These strategies, discussed in the subsequent sections of this course, include ad monitoring, carefully crafted partnership agreements, addressing your competition head-on, making search engine […]

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Brand protection Lesson #4: Partner/affiliate relationships

May 18, 2021 | Brand Protection

If you sell online, having an affiliate program can help you dominate page one, drive more revenue, manage costs, and build your brand. By carefully selecting a group of your best affiliates to work with you, you can use this powerful cost-cutting technique that can also boost clicks and sales. Let’s dig a bit deeper […]

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Brand protection Lesson #5: Reducing competition

May 18, 2021 | Brand Protection

If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious derivatives, such as when Marketo bids on phrases like “Pardot drip marketing” (and vice versa). Many large brands have competitors bidding to every available ad position for every […]

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Brand protection Lesson #6: Brand bidding enforcement options

May 18, 2021 | Brand Protection

Once you detect unwelcome competition, what can you do about it from a legal standpoint? We won’t bore you with case law here, but you should be aware of a few basic principles and how the law views brand bidding. Trademark registration. To maximize your enforcement rights in your brand name and slogans, you must register […]

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Brand protection Lesson #1: Why Is PPC brand protection important and how did we get here?

May 07, 2021 | Brand Protection

Thank you for signing up and welcome to the first of our 6 part Crash Course on Brand Protection! In the coming days you will receive additional emails and we’ll dig deeper into exactly why you need to protect your Brand, and how to do so. Let’s begin! Unless you are completely new to PPC, […]

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Google Trademark Policy Best Practices

May 14, 2020 | Brand Protection

Trademark use and misuse. If you are lucky enough to have a brand worth protecting, competitors are going to (or attempt to) use your trademarks in their Google Ads. So if it is inevitable, why bother trying to defend against Google AdWords trademark infringement? There are several benefits to protecting your trademarks on Google. 4 […]

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