Brand Protection

Brand Bidding Best Practices

August 21, 2019 | Affiliate Managers, Agencies, Brand Protection, Marketing Teams

Brand Bidding is your secret revenue weapon! We monitor data for millions of branded searches. Competition for these terms is on the rise and an effective, revenue-focused brand bidding strategy is the answer. Let’s discuss the best practices of “how” to implement brand bidding campaigns. Keyword Development As with any PPC campaign, brand bidding begins […]

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How To Use Offer Monitoring For Brand Protection

July 26, 2017 | Brand Protection

Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. But how can you use offer monitoring effectively for brand protection? Ad monitoring data is a great place to start for this. It gives you the […]

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7 simple ways to protect yourself from PPC trademark violations

April 20, 2017 | Brand Protection

For the past nine years, the Search Monitor has captured millions of PPC ads run on even more keywords, from search engines across the globe.  This perspective helps us identify trends to help our clients improve their ad campaigns. Lately, our ad monitoring data has revealed an increase in the volume of trademark violations appearing […]

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4 hacks to get monster growth from PPC brand protection

April 20, 2017 | Affiliate Managers, Agencies, Brand Protection

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection. Lori explains why the phrase ‘PPC brand protection’ is actually a misnomer. It’s more of a revenue growth, or attack strategy, versus a defensive protective measure. She provides data from several Search […]

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