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Seasonality and CTRs: What’s the connection?
September 30, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
How does seasonality impact clickthrough rates (CTRs)? The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups: The Search Monitor’s top-tier advertisers (the group of 10 advertisers who received the most clicks during the quarter) The Search Monitor’s middle-tier […]
How do your CPCs compare to the industry benchmarks?
September 21, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
Cost Per Click is another key performance indicator that every search marketer should monitor on a regular basis. The chart below shows CPC benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers. Why the need for two tiers of benchmarks? For starters, you […]
The Search Monitor reveals how industry affects ad rank
September 17, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals. For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier […]
The CFPB issues another warning to credit card marketers
September 13, 2014 | Finance & Insurance
Credit Card Marketers: Are you carefully monitoring your marketing materials and those of your partners? If not, the Consumer Financial Protection Bureau might want to have a talk with you about some money you owe them. The CFPB issued a bulletin on September 3, 2014 to credit card marketers outlining the risks associated with deceptive marketing tactics when promoting their services. Deceptive tactics […]
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