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NEW Whitepaper—Six Common Challenges in Optimizing PPC Campaigns & How To Solve Them
March 30, 2022 | Affiliate Managers, Agencies, Marketing Teams, Retail
We are excited to share our latest whitepaper that covers six common challenges in optimizing PPC campaigns and how to solve them. Optimizing search campaigns is the ‘meat and potatoes’ of every PPC team. However, it is also one of the most difficult to get consistently right. In this 6-step guide we are going to […]
How The Right Ad Intelligence Can Help Automotive Advertisers Speed Past The Competition
December 08, 2021 | Agencies, Automotive, Marketing Teams
In the Spring of 2021, Google and Bing announced a new ad format—Vehicle Listing Ads (VLAs). These feed-based product ads (similar to Product Listing Ads for retail) allow automotive dealerships to expand their reach and conversions. By simply uploading their inventory (make, model, year, etc.) their listings will be served up on Google and Bing […]
5 Unexpected Benefits of Geo-Targeting
October 24, 2021 | Affiliate Managers, Agencies, Marketing Teams
‘No-Brainer’ Geo-targeting ads is a ‘no-brainer’ for search marketers. It makes sense to tailor your ad copy, offer, and landing page for the user’s location. The ability to see how your marketing partners and search competitors behave by zip code, city, country, and even language give incredible insights into what is happening in the market, and […]
How To Be Proactive When It Comes To Protecting Your Brand Name On Paid Search
September 09, 2019 | Affiliate Managers, Agencies, Marketing Teams
Have you heard the drama going on between Google and Basecamp CEO, Jason Fried? If not, watch this video to get caught up. The basic gist is that Fried found competitors bidding on Basecamp’s trademark. Because of this, the competitors’ ads were appearing above Basecamp’s organic results. Fried took to Twitter to share his frustration. Here’s what […]
The Top Questions We Get Asked About Brand Protection
August 28, 2019 | Affiliate Managers, Agencies, Marketing Teams, Retail, Telecom
The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few […]
August 21, 2019 | Affiliate Managers, Agencies, Brand Protection, Marketing Teams
Brand Bidding is your secret revenue weapon! We monitor data for millions of branded searches. Competition for these terms is on the rise and an effective, revenue-focused brand bidding strategy is the answer. Let’s discuss the best practices of “how” to implement brand bidding campaigns. Keyword Development As with any PPC campaign, brand bidding begins […]
What Is Content Monitoring & Why Does It Matter?
July 19, 2019 | Affiliate Managers, Agencies, Marketing Teams, Retail
Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring enables marketing and legal teams to better control the online activities of affiliates, influencers, partners, and resellers. So why does content monitoring matter? Typically, content monitoring relies on automated web crawling technology […]
Brand Protection In Real Life —Edible Arrangements vs. Google
February 21, 2018 | Agencies, Marketing Teams, Retail
Edible Arrangements is suing Google in federal court for $209 million, citing unfair competition and trademark infringement. Edible Arrangements claims that Google’s placement of ads for “Edible Arrangements” has caused confusion as to whether its own products and services are affiliated with those of its competitors. Edible Arrangements is seeking $9 million for the profits […]
The Search Monitor Nominated For “Best Use Of Data” Biddable Awards
February 14, 2018 | Agencies, Marketing Teams
The Search Monitor is proud to be nominated in the Best Use of Data category for Performics’ work with Europcar. See more of our ad monitoring case study results. The Biddable Awards celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry. The event, held in London on March 15th 2018 is the […]
The Search Monitor Included As One Of The Best Platforms For PPC Management
July 25, 2017 | Agencies, Marketing Teams
Since 2007, search & affiliate marketers have relied on The Search Monitor’s easy to use reporting for brand protection & competitive research on search, shopping, & web content. Our data is more precise because our technology is superior with crawlers launching across the globe in milliseconds targeted at the city level through our proprietary network of […]
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