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November 12, 2024 | Ad Prioritization, Brand Protection, Optimizing SEM
Google’s Performance Max (P Max) campaign type is a powerful tool that streamlines access to all of Google’s ad inventory using automation and machine learning to drive conversions. While it offers a broad reach and convenience, it’s crucial to note that it doesn’t always provide the level of control or transparency established brands require, with […]
Unlocking SEM Efficiency with Ad Armor: The Game-Changing Tool for Ad Prioritization
September 23, 2024 | Ad Prioritization, Optimizing SEM
In today’s competitive digital landscape, paid search (SEM) teams are constantly pressured to maximize return on investment (ROI) while controlling costs. Ad prioritization, a vital component of an effective search engine marketing strategy, has emerged as a powerful way to achieve this balance. By strategically allocating ad budgets across various listing types—such as SEO, PPC, […]
Find Hidden Trademark Violations in SEM Remarketing
June 13, 2024 | Optimizing SEM
Use the industry’s only tool for monitoring search remarketing ads What are search remarketing ads? Search remarketing ads, often referred to as Remarketing Lists for Search Ads (RLSA), allow advertisers to run a different AdWords campaign to people who previously visited their site. Advertisers can treat this valuable group differently than other searchers by adjusting their […]
What PLA monitoring info do you provide?
June 11, 2024 | Optimizing SEM
We have the data that demystifies the PLA! PLAs are the talk of the town for retail search marketers and aren’t going away anytime soon. They are incredibly effective conversion tools but are often misunderstood. While marketers control the content of PLA ads through a data feed, the problem is a lack of visibility into which product […]
June 11, 2024 | Affiliate Compliance, Brand Protection, Optimizing SEM
Retail Expertise Retail advertisers need powerful geo-targeting to stay ahead of competitors. Monitored Media: SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list Customized Keywords: Use your own list or our Lighthouse Logo library containing 1,200+ verticals. Geo-Targeting: Configure […]
How to monitor search marketing relationships between cable giants & re-sellers
June 05, 2024 | Optimizing SEM
The Search Monitor just completed this week’s industry snapshot of SEM trends, and this week we focused on the Cable Providers sub-sector of our Telecom vertical. Specifically, we wanted to focus on the complex search advertising relationship between two industry giants–Comcast and Charter–and their many re-sellers. For our readers new to this vertical, the cable companies rely heavily on authorized re-sellers (or […]
Top 5 industry insights you can learn using Lighthouse
June 04, 2024 | Optimizing SEM
The feedback we get from our clients is that they love using our new vertical-focused competitive intelligence tool–Lighthouse –to identify helpful insights about their industry, or the industries of their clients. It’s a new approach to competitive intelligence that provides 1,239 verticals and incorporates post-click data from comScore. So, we thought we’d share this list […]
How to Create an Effective Branded PPC Campaign
March 30, 2023 | Affiliate Managers, Agencies, Optimizing SEM
Brand Protection Crash Course Lesson 1: Why is PPC brand protection important? Unless you are entirely new to PPC, getting the significant gains we once saw is tough. PPC has matured as a marketing tactic for years, and few “easy wins” remain. Many categories are dominated by prominent players (e.g., Amazon), long-tail keywords have become […]
4 real-life applications for the Search Marketing Visibility Score
March 16, 2015 | Optimizing SEM
Since we launched our new Search Marketing Visibility Score in January, our clients have asked us for a view real-world examples of how they can use it for presentations to senior management, or to their clients (in the case of ad agencies). Below are four great examples—with real Search Monitor data from February 2015—of how to use the score: Non-Branded […]
What’s Your Search Marketing Visibility Score™?
January 26, 2015 | Optimizing SEM
When consumers perform a search and analyze the results, they scan all sections of the page—Paid, Organic, and PLA—to find their answer. They usually don’t care where on the page their answer is, as long as they find it. Search marketers should rate their performance in the same way, as one holistic measure of how consumers see them […]
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