Optimizing SEM

4 real-life applications for the Search Marketing Visibility Score

March 16, 2015 | Optimizing SEM

Since we launched our new Search Marketing Visibility Score in January, our clients have asked us for a view real-world examples of how they can use it for presentations to senior management, or to their clients (in the case of ad agencies). Below are four great examples—with real Search Monitor data from February 2015—of how to use the score: Non-Branded […]

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What’s Your Search Marketing Visibility Score™?

January 26, 2015 | Optimizing SEM

When consumers perform a search and analyze the results, they scan all sections of the page—Paid, Organic, and PLA—to find their answer. They usually don’t care where on the page their answer is, as long as they find it. Search marketers should rate their performance in the same way, as one holistic measure of how consumers see them […]

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Automotive SEM Snapshot: Who’s Bidding on Ford’s SEM Trademarks?

September 10, 2014 | Automotive, Marketing Teams, Optimizing SEM

Each week, The Search Monitor chooses one industry from our list of 1,239 industries for a weekly snapshot of SEM activity. This week, we had two topics that we wanted to cover. So in addition to yesterday’s post on financial aid advertisers, we are focusing this post on automotive advertisers. While the automotive industry is a complex mosaic […]

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