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NEW Whitepaper—Six Common Challenges in Optimizing PPC Campaigns & How To Solve Them
March 30, 2022 | Affiliate Managers, Agencies, Marketing Teams, Retail
We are excited to share our latest whitepaper that covers six common challenges in optimizing PPC campaigns and how to solve them. Optimizing search campaigns is the ‘meat and potatoes’ of every PPC team. However, it is also one of the most difficult to get consistently right. In this 6-step guide we are going to […]
Retail stakes have never been higher…don’t get left behind
November 08, 2021 | Affiliate Managers, Agencies, Automotive, Retail
Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the restrictions on business due to the global pandemic that has resulted in thousands of brands disappearing from malls around the world, the retail stakes have never been higher. Research conducted by DigitalCommerce360 predicts ‘U.S. consumer spending online to […]
The Top Questions We Get Asked About Brand Protection
August 28, 2019 | Affiliate Managers, Agencies, Marketing Teams, Retail, Telecom
The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few […]
What Is Content Monitoring & Why Does It Matter?
July 19, 2019 | Affiliate Managers, Agencies, Marketing Teams, Retail
Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring enables marketing and legal teams to better control the online activities of affiliates, influencers, partners, and resellers. So why does content monitoring matter? Typically, content monitoring relies on automated web crawling technology […]
Brand Protection In Real Life —Edible Arrangements vs. Google
February 21, 2018 | Agencies, Marketing Teams, Retail
Edible Arrangements is suing Google in federal court for $209 million, citing unfair competition and trademark infringement. Edible Arrangements claims that Google’s placement of ads for “Edible Arrangements” has caused confusion as to whether its own products and services are affiliated with those of its competitors. Edible Arrangements is seeking $9 million for the profits […]
Which retailers have the highest share of voice for Google Shopping Ads?
June 27, 2016 | Agencies, Marketing Teams, Retail
Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads. The Google Shopping Share of Voice Report shows the market share for all competitors. The SOV is calculated by dividing the number of listings for the seller by the total number of Google Shopping listings for a specific keyword or keyword […]
Seasonality and CTRs: What’s the connection?
September 30, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
How does seasonality impact clickthrough rates (CTRs)? The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups: The Search Monitor’s top-tier advertisers (the group of 10 advertisers who received the most clicks during the quarter) The Search Monitor’s middle-tier […]
How do your CPCs compare to the industry benchmarks?
September 21, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
Cost Per Click is another key performance indicator that every search marketer should monitor on a regular basis. The chart below shows CPC benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers. Why the need for two tiers of benchmarks? For starters, you […]
The Search Monitor reveals how industry affects ad rank
September 17, 2015 | Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals. For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier […]
5 best practices for the Google Display Network
June 16, 2015 | Agencies, Marketing Teams, Retail
The Google Display Network (GDN) has been poo-poohed by some digital marketers because it’s not as effective at direct response as its AdWords cousin, paid search, and it doesn’t feature the targeting or programmatic buying capabilities of brand-awareness platforms like Facebook or DSPs. So, should you ignore the GDN? Emphatically: no. If you haven’t had success with […]
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