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Contact UsTrademark Monitoring
Protect trademarks from infringement by affiliates, partners & competitors.
See the Data in Action!
Trademark Compliance Monitoring Highlights
- Monitored Media: Paid & organic search, and landing pages on mobile and desktop.
- Key Metrics: Keywords, ad copy, domains, engines, times seen, rank, & search engine link location
- Reporting Options: Easy to filter, chart, export, and trend infringements
- Automatic Notifications: Screengrabs with date/time stamp, alerts, and email templates
- Custom Labeling: Create your own custom labels for group partners such as OTAs
- Search Remarketing: Uncover hidden violations in Google’s RLSA.
Trademark Infringement Detection
Easily set up and automate your trademark detection to capture:
- Trademark Infringement on Search: See who’s bidding on brand/brand-plus keywords & using TMs in ad copy.
- Rank Rules on Paid Search: Get alerts when partners & competitors out-rank you.
- Brand Use in Organic Search Listings: Find instances of competitors and affiliates appearing in organic search results.
- Detect Partners, Competitors & Affiliates. Automatically identify and distinguish between partners, competitors, and affiliates advertising on brand terms on search ads.
Smartcrawler™ Trademark Monitoring Technology
Our SmartCrawler™ trademark monitoring technology optimizes detection by adapting to the evolving market:
- Auto-ID Affiliates: Automatically detects affiliate networks and ID of partners and determines who is in your program.
- De-Cloaking: Since affiliates try to hide links from crawlers, SmartCrawler™ can de-cloak them & find the affiliate.
- Randomized Crawling: To stay a step ahead, crawlers randomize times, keywords, and locations.
- Geo-Control: Configurable geo-targeting to the country, region, & city for clients with a local focus like telecom or travel.
- Vast Footprint: Worldwide monitoring, across 9+ search engines and 1,000’s of publishers, monitored hourly.
Fire Off Trademark Complaints
Submit trademark complaints to search engines, competitors & affiliates:
- Screenshots. View and forward date & time-stamped screenshots.
- Alerts. Configure daily, weekly, or monthly alerts.
- Compliance Emails. Auto-submit complaints to search engines with all the necessary link location information.
- Email History. Past complaints are stored in one simple report.
- Email Templates. Design and store email templates.
Trademark Monitoring – Take the Next Step
Give us a list of keywords and we’ll show you exactly how your trademarks are being used and where infringements are occurring.
Trademark Monitoring Resources
Here are a few other helpful resources for monitoring trademarks:
- Our blog articles for affiliate managers
- Search Marketers Guide to Compliance (free download)
- Affiliate Manager’s Guide to Compliance (free download)
- All Search Monitor guides, webinars & downloads
FAQs
What is trademark monitoring?
While trademark registration gives its owner rights for the exclusive use of the mark in commerce, trademark monitoring is a form of ongoing protection, ensuring the owner will not only own the rights but will also know when they are breached upon.
What is a trademark watching service?
Trademark monitoring services (or trademark watch services) are an important part of trademark ownership. These types of services help you to identify potential infringement by tracking various types of trademark filings and locating identical and/or similar marks, based upon criteria that you’ve selected.
What is trademark screening?
A trademark screening is the first step in determining whether your proposed tag lines, product names or company names are available for presentation to your clients and for potential use in commerce.